Social media, Search Engine Optimization, and Online Reputation Management, are key components of any online marketing campaign. Most people confuse these three elements to be the same thing, but they are not. The three parts focus on totally different things with totally different outcomes.
Search Engine Optimization
SEO’s primary objective is improving the rankings of a website on search engines. All things which are done by Huntington Beach SEO Company are carried out to improve the chances of your site appearing on the first page of search engines so that internet users can find you easily.
Why is SEO important?
SEO is a crucial marketing strategy that can generate massive traffic for your business in terms of leads and customers. It has better returns compared to traditional forms of marketing such as the use of Radio.
Social Media Marketing
Social media marketing is a combination of techniques and strategies to promote a brand, product or service of an organization or individual.
Importance of social media marketing
It dramatically increases brand awareness when social media users share your content. Social media marketing also validates the existence of your company. When you have a healthy and active social media presence, customers gain confidence that your company is legit with providing products r services to customers and also facilitating communication with the customers.
Social media marketing can also help in creating for you loyal followers and fans on the social media platforms. Once you have such a huge community, you can easily convince more people to trust that your business is the best option for them.
Online reputation management
Online reputation management focuses on maintaining and improving a brand’s name and image. This is achieved by eliminating negative feedback generated on the internet through comments and reviews.
Importance of online reputation management
ORM helps to improve the credibility and customer’s trust towards your brand. It is important to note that a bad image can significantly affect your business. A good online reputation will always precede any marketing campaign that you carry out to improve sales.